... Polaroid dreams!

... studio photographers used to rely on shooting Polaroid images to check the true look and exposure of the light from the huge blasts of strobe power. Although only a rough indication, because of the unique color and rendering properties of 'instant pictures', they were part of the alchemy and magic of the fashion photographers world. Using a jewelers 'loupe' we would press them close to our eye for a magnified look- inhaling the thick fumes of the developers and fixers from the still wet print. For me it was the first and often 'true' image. Nothing to follow, whether film or print, would have the same emotional impact.

( in the interest of historical/technical accuracy blah, blah; the above images are shown in a 'SX-70' Polaroid "Time-Zero Supercolorformat" [1980] and not the '668' format in which they were originally shot.)

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"... I've discovered Science!"

... followers of this blog may notice that some images are re-posted. This is because I have produced a better version. It is the blessing and the curse of digital imaging.

Playboy ... special projects!

...few people realize that for every Playboy cover that appears on the news-stand; several 'test' ideas are produced. The editors, working months in advance, go over the different ideas and then choose one. This is one of several test covers I shot for the magazine.

... 'on location' IN the studio

... the client wanted photography and design for a website that stood out from the other generic and boring legal services websites. The need was to show and explain various activities associated with his work as a forensic psychologist and expert witness.
It was initially suggested to shoot at several courtroom and office locations. This would involve extensive logistics, lighting and permissions challenges.
(It would take a lot of time and money)

Often, location photography is the first choice because the client is not aware that there are other options.
I proposed a solution where I would photograph the client in studio, against a green-screen background. I would then construct backgrounds in Photoshop to suggest different activities and locations.

It was agreed that a lighting and shooting style suggesting a black and white 'photo-story'. This would convey a serious and dramatic tone that would fit the subject matter.

Result: exactly the message the client wanted for one fifth the time, money and energy of a location shoot!

( I also do not know why many of my BW images are coming out 'sepia' on Blogger?)